Natures Floor Luxury Range2

Our Floors Direct team is excited to announce the arrival of our new and exclusive flooring collection that will change the way you live, work and play. With impressive specifications of 2400mm (2.4m) x 300mm (30cm), and 12.3mm thick, our new range is South Africa’s longest and widest plank, bringing back the original solid wood feel of yesteryear with a modern twist.

Natures Floor, a brand synonymous with quality flooring across South Africa, has exceeded all expectations with their new LUXURY range that will bring that extra touch of class to any room; giving you a perfect blend of style and functionality to your floor. The new Natures Floor LUXURY laminate planks are unrivalled in the luxury flooring class; making this range the ideal choice for various applications including commercial spaces, offices, restaurants, hotels and domestic residences.

Each plank in the LUXURY range covers an area of 0.7sqm, making installation easy and speedy, ensuring downtimes are kept to a minimum. With the licensed UNILIN click system, as well as waxed edges, the plank fits and provides a seamless water resistant flooring solution, making this the undisputed board of choice.

At approximately R300 (VAT included) and available in four beautiful colours, Natures Floor LUXURY Range allows you to express your individual style and personality; and with Floors Direct behind the brand, you will have added peace of mind that our skilled team of in-house installers will give you the best possible service, advice and warranties within the industry; so you can add a little feeling to your flooring without the fuss.

Dean Gurney, CEO of Floors Direct, added “Our team is so excited about this new LUXURY Range from Natures Floor. Not only is it durable and water-resistant, it will also enhance any room or fittings; giving you a stylish yet solid foundation for any application. It is definitely Africa’s grandest plank and the specifications allow for simple installation with minimal hassle. If you’re looking for a great flooring solution, this range should definitely be on top of your list.”


Natures Floor Luxury Plank

Natures Floor Luxury - Knysna Oak Brown

Knysna Oak Brown

Natures Floor Luxury - Cape Oak

Cape Oak

Natures Floor Luxury - Knysna Oak

Knysna Oak

Natures Floor Luxury - Cape Oak Grey

Cape Oak Grey



Gerflor, the world leaders in resilient flooring have teamed up with Floors Direct as the sole importers and distributors of their luxury vinyl tile ranges (LVT) in Southern Africa. Gerflor Resilient Flooring Coverings have been specified and installed in many international corporate head offices, hotels, hospitals, gyms and sports arenas all right here in SA.

At Floors Direct we have launched the Insight Dry Back LVT range, more commonly known in South Africa as the glue down option. With a 0.55mm wear layer, the product is ideal for high traffic areas, as well as adding warmth and character to your home. 

Resiliant flooring

The LVT range adds an even wider selection to an already great choice of products and the Insight Dry Back is already in stock, with more of the LVT range being launched throughout 2015.

Vinyl flooring has come on leaps and bounds in the last number of years, mimicking timber floors at a fraction of the price. All while offering a waterproof solution without the maintenance and cleaning issues associated with more traditional floor coverings.

With local Gerflor representation on the ground in SA for technical expertise and back up; the distribution and local stock holding with Floors Direct, Gerflor LVT is well positioned to offer a versatile, durable, and world class product to the local flooring market.